| Summary: | 碩士 === 國立臺灣大學 === 資訊管理學研究所 === 101 === In recent years, with the popularization of international network and the civilization of mobile devices, mobility applications have been changing the using habits of customers, which have influenced economics activities and commercial operations. Some enterprises are not calm enough while dealing with the new sudden revolution and blindly search for solutions which results in losses of investment benefits. Some others simply ignore the change and finally
lose their advantages. By means of systematic inductive methods including research of market trend, study on assessment model, and collection of cases, this paper establishes a set of standards for enterprises to evaluate mobilization. With retail industry as an example, through systematic evaluation procedures, this paper also analyses key activities and possible mobilization projects, and establishes an evaluation model to find the prior balance for retail industry to choose
from mobilization projects.
Conclusion from the analysis and arguments shows that it is an inevitable trend for enterprise to
mobilize, so first movers will become more competitive. Though mobile technology is facing challenges, but if enterprises evaluate mobilization in terms of logic and method stated in this paper, they would be able to reduce investment mistakes and create more value. Thus, the evaluation method studied in this paper is not limited to applications in retail industry, but can be a reference for other industries to evaluate mobilization.
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