How ties strength, friends’ involvement with advertisement, and product type affect our attitude and behavior on social network site.
碩士 === 國立臺灣大學 === 資訊管理學研究所 === 101 === With the growing of users on social network site, social network site become an important channel of advertising. This study tried to explore factors that influenced the advertisement on Facebook fan page to spread. Receiver might generate different attitudes a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98738883153914365906 |