What Happened to the Prizes and the Winners: An In-depth Report on iF Concept Design Award Winners in Taiwan

• Main Authors: Rung-Ge Chen, 陳榮格
• Other Authors: Tung-Jung Sung
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/09103611227043631449

碩士 === 國立臺灣大學 === 新聞研究所 === 101 === In the past decade, Taiwanese companies and schools have won a huge amount of international design awards. Positive images of design have been brought to Taiwanese society again and again by more and more news media reports. In 2011, the centennial of the Republic of China (Taiwan), Taipei City hosted the first annual congress of International Design Alliance (IDA) and the first Taipei World Design Expo. Taiwan government also designated 2011 as "Taiwan Design Year." Among all the participating schools of iF Concept Design Award, National Taiwan University of Science and Technology (NTUST) has been ranked as top one in the university ranking by iF for two years in 2011 and 2012. From 2007 to 2012, there are 21 award winners with 23 works from NTUST. What happened to the prizes and the winners? This in-depth report aims to answer the question by tracing the developments and stories of these award winners as well as their works. 23 interviewee, including award winners, teachers, designers and experts, have shared many interesting stories and meaningful insights. Most of the works now lie in the exhibition hall at NTUST or winners’ house. Only 3 works have been commercialized successfully. The key factors to success are found to be: easy to be produced, suitable for the product positioning of potential manufacturers or design brands. After graduation, in-house design department of big OEM/ ODM company, such as Compal Electronics, is preferred career choice for these winners. Furthermore, this report finds out students’ motives of participating international design competitions and the impacts of winning awards. In the conclusion part, some questions are raised and some suggestions to the government, design education and design industry are made.