A Study of User Behavior Intention about Interpretive Service System

• Main Authors: Shun-Wen Yang, 楊舜雯
• Other Authors: 林晏州
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/91040233177431110786

碩士 === 國立臺灣大學 === 園藝暨景觀學系 === 101 === Information technology has developed quickly in recent years, and the application of cloud computing and wireless network technology had been skilled. The more popular smartphones and tablets are, the faster information exchange. Under these circumstances, many national parks have developed interpretation applications for mobile devices. Unlike traditional interpretation media, these applications can provide detail information to visitors in more innovation and more convenient ways. Thus, the way users accept and use this new technology becomes an important issue. Fred Davis (1989) had developed Technology Acceptance Model (TAM), and stated that when users adopt a new technology, researchers can use TAM to predict the level of acceptance and explain the reason why people do not accept. This study is based on Wixom and Todd (2005) research, combines TAM theory and satisfaction in order to explore the interpretation effect and quality of the mobile interpretation system which is developed by Information and Communication Technology (ICT), and how this system influences users’ satisfaction, perception, attitude, and behavior intention. In this study, we use the Yangmingshan National Park interpreting application as research media, and the questionnaires were completed by respondents who have immediately operated the app system in the park on April 22 to May 2, 2013. This research totally collected 260 effective questionnaires, and the data was analyzed by path analysis of structural equation model. According to the results, the experience with interpreting application as the interpretation media received good evaluation from users. This interpreting application not only brings positive experience to user but also creates the economic values of National Park. In addition, this interpreting application has good system quality. It is a convenient interpretation media that not only serving information faster but also saving querying time. The path analysis found that the interpretation effect and quality has effect on users’ satisfaction. Satisfaction then influenced on the perceived usefulness and ease of use. Perceived usefulness and ease of use then influenced the user’s attitude. In the end, attitude and perceived usefulness influenced the user’s intension to operate the system. This study concluded that ICT is the trend of future development, and we expect to provide useful references for related administrations.