Business Opportunity and Challenge accompanying New Technology for Small and Medium Enterprises - Using the In-car Entertainment Industry as an Example

• Main Authors: Sachiko Morishita, 森下幸子
• Other Authors: 林修葳
• Format: Others
• Language: en_US
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/55533578086858098581

碩士 === 國立臺灣大學 === 國際企業管理組 === 101 === This paper explores the challenges and opportunities when a company faces technology change, especially for small and medium enterprises (SMEs). This paper first identifies major factors that constrain the innovation strategies in leading companies as well as in SMEs, and secondly focuses on the following questions: Once facing a technology change, ●What are the main strategic choices that could enable companies to succeed? ●How should SMEs respond to a technology change? Technology constantly creates changes. New technology is needed today for surviving in the market. Thus, innovation and technology transfer are the key drivers for economic growth in today’s world economy. When a new technology replaces an old one, technological discontinuities occur and a leading company (defender) loses its market leadership and an attacker, not necessarily a large firm, often wins a new market. Being responsive to change, learning and management of technology play an important role in the firm’s competitive success. This paper integrates models and concepts from literatures to develop a framework to address those issues and seeks to offer guidance what factors need to be considered when planning and implementing strategies.