The Marketing Innovation Process for Health Care Industry: A Case Study of Yuan Rung Hospital
碩士 === 國立臺灣大學 === 國際企業管理組 === 101 === The performance of Taiwan’s National Health Insurance has been credited worldwide. However, the execution of the Health Insurance has led to the conglomeration of hospitals and the popularization of clinics in Taiwan’s medical industry. Since 1995, the implement...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45064250041241618257 |