A Causal Model of User Self-disclosure, Internet Interpersonal Relationships and Psychological Well-being in Social Network Service Sites

• Main Authors: Keng-Jiu Liu, 劉耕睿
• Other Authors: 黃恆獎
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/50806515660963705613

碩士 === 國立臺灣大學 === 國際企業學研究所 === 101 === With social networking sites in recent years rapid development, the world''s largest social networking site Facebook has more than one billion membership in the world. According to the statistical data, Taiwan has more than 50% of the population using Facebook, and the average frequency of using Facebook per day is constantly rising annually. This study wants to use self-disclosure, internet interpersonal relationships, perceived success, voice, and uses and gratifications paradigm to confer the level of user psychological well-being after using Facebook. We collected 166 valid questionnaires, and the result shows (1) Psychological well-being is affected by the level of perceived success, but not affected by voice. (2) Perceived success is affected by internet interpersonal relationships, but not affected by self-disclosure. (3) Voice is affected by self-disclosure and internet interpersonal relationships.