Analysis of College Students Volunteering Behavior

• Main Authors: Chen-Jhone Luo, 羅晨中
• Other Authors: Heng-Chiang Huang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/10263232867231983716

碩士 === 國立臺灣大學 === 國際企業學研究所 === 101 === The purpose of this paper was to answer research questions related to the motives of student participating volunteering clubs, the internal structure of motivation to volunteering continuance, and the causality of volunteering behavior based on the Model of Goal-directed Behavior Theory that developed by Bagozzi (2001). Most of the literatures on the volunteering behavior explored the relation between motivation and satisfaction or classified volunteering motivations. That’s why this study tried to explain volunteering behavior and its motivation as a whole based on the MGB model. This study conducted survey by a questionnaire and used LISREL to evaluate and examine the causes and effects. Our theory and evidence from a sample of 245 students who participated in volunteering clubs suggested that there were positively significant relationships between volunteering behavior and continuance and self-enhancement motivation and volunteering attitude. In addition, altruism had significant difference on the relationship between volunteering desire and volunteering intention. The findings of these studies provided practitioners some useful recommendations. Making the volunteerism experience more beneficial to the volunteers is essential for developing a long-lasting and mutually beneficial relationship between the volunteers and the volunteering club. Finally, a discussion of the theoretical ambiguity led to suggestions for future research.