Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities

碩士 === 國立臺灣大學 === 商學研究所 === 101 ===

Bibliographic Details
Main Authors:	Yu-Fen Li, 李郁芬
Other Authors:	Hung-Gee Chen
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/04717955869585744712

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