Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities
碩士 === 國立臺灣大學 === 商學研究所 === 101 ===
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04717955869585744712 |
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ndltd-TW-101NTU05318066 |
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oai_dc |
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ndltd-TW-101NTU053180662015-10-13T23:10:18Z http://ndltd.ncl.edu.tw/handle/04717955869585744712 Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities 從網路外部性和 ”使用與滿足理論” 探討持續使用品牌粉絲專頁之意圖 Yu-Fen Li 李郁芬 碩士 國立臺灣大學 商學研究所 101 Hung-Gee Chen 陳鴻基 2013 學位論文 ; thesis 51 zh-TW |
| collection |
NDLTD |
| language |
zh-TW |
| format |
Others
|
| sources |
NDLTD |
| description |
碩士 === 國立臺灣大學 === 商學研究所 === 101 ===
|
| author2 |
Hung-Gee Chen |
| author_facet |
Hung-Gee Chen Yu-Fen Li 李郁芬 |
| author |
Yu-Fen Li 李郁芬 |
| spellingShingle |
Yu-Fen Li 李郁芬 Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities |
| author_sort |
Yu-Fen Li |
| title |
Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities |
| title_short |
Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities |
| title_full |
Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities |
| title_fullStr |
Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities |
| title_full_unstemmed |
Explore the intentions of continued use in brand fanpage: From “Uses and Gratifications” and the network externalities |
| title_sort |
explore the intentions of continued use in brand fanpage: from “uses and gratifications” and the network externalities |
| publishDate |
2013 |
| url |
http://ndltd.ncl.edu.tw/handle/04717955869585744712 |
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