Understanding the Effect of Feedback Mechanism on Online Auction Purchase Intention –From Trust and Perceived Risk Viewpoint
碩士 === 國立臺灣大學 === 商學研究所 === 101 === Although the Internet and e-Commerce are becoming more and more available to all, there are still some risks that hold back consumers. These risks are proved to be the main obstacle towards online transaction. In other words, the two primary antecedents that affec...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35942720882860683448 |