A Legal Study on the Daily Deal —Centered on the Using of Vouchers

• Main Authors: Wei-Chi Lee, 李偉琪
• Other Authors: Ming-Yan Shieh
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/80848009082848499279

碩士 === 國立臺灣大學 === 科際整合法律學研究所 === 101 === The advent of e-commerce and its related technologies have led to the creation of many new and interesting online business models.Daily Dealis one of the most well-known and popular online business models, which hastaken off worldwide over the past few years. Taiwan has also caught up with thetrend. One of the distinguishing features of Daily Deal business model is the using of electronic vouchers, which give the consumera novel shopping experience.However, the vouchers also increase the uncertaintyof receiving the goods or service and the complexity of related legal issues.This thesis introduces the legal nature of vouchers, and from the legal interpretation of the Civil Code, clarifying the law relations among Daily Deal websites, merchants and consumers. Since online transaction is one of typical types of mail order purchase in Con-sumer Protection Law, the Daily Deal consumer has a period of 7 days to withdraw from the contract, without giving any reasonand without incurring any cost. However, Daily Deal websites through the using of vouchers provide many new and different types of goods and service, which may cause some question when applying the articles. Through comparing with European Union Directive on consumer rights, the thesis tries to find an adequate regulation mode for Consumer Protection Law.