Developing XYZ Gelato Market in Taiwan

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 101 === The goal of this business plan is to purchase the exclusive authority / distribution contract of XYZ Company by demonstrating how to develop the most natural / non-artificial, premium and healthy (low-fat) Italian ice cream market in Taiwan. It includes execut...

Full description

Bibliographic Details
Main Authors: Yi-Ju Lee, 李宜儒
Other Authors: Hsiou-Wei Lin
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/05452307281781563503
Description
Summary:碩士 === 國立臺灣大學 === 企業管理碩士專班 === 101 === The goal of this business plan is to purchase the exclusive authority / distribution contract of XYZ Company by demonstrating how to develop the most natural / non-artificial, premium and healthy (low-fat) Italian ice cream market in Taiwan. It includes executive summary, company summary, the products, market analysis strategy and implementation summary, and management as well as financial analyses.