Lean Development Strategy for Smartphone Applications

碩士 === 國立臺灣大學 === 企業管理碩士專班 === 101 === The thesis proposes a development strategy for smartphone applications based on broad research, depth analysis, and dynamic process. The broad research involves four app categories and two popular apps for each category. The major app cases are Angry Birds, Ins...

Full description

Bibliographic Details
Main Authors:	Pei-Pei Ou, 歐珮珮
Other Authors:	Chun-Chung Chen
Format:	Others
Language:	en_US
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/59616543274997419838

id	ndltd-TW-101NTU05121008
record_format	oai_dc
spelling	ndltd-TW-101NTU051210082016-03-23T04:13:52Z http://ndltd.ncl.edu.tw/handle/59616543274997419838 Lean Development Strategy for Smartphone Applications 智慧型手機軟體之精實開發策略 Pei-Pei Ou 歐珮珮碩士國立臺灣大學企業管理碩士專班 101 The thesis proposes a development strategy for smartphone applications based on broad research, depth analysis, and dynamic process. The broad research involves four app categories and two popular apps for each category. The major app cases are Angry Birds, Instagram, Evernote, and LINE while the other comparative ones are Fruit Ninja, Foursquare, WhatsApp, and Dropbox. To thoroughly understand the influential factors on app development, we analyze these app cases from market environment, product strength, and competitor impact. As a result, we apply lean perspective to the dynamic process of app development. Chun-Chung Chen 陳俊忠 2013 學位論文 ; thesis 52 en_US
collection	NDLTD
language	en_US
format	Others
sources	NDLTD
description	碩士 === 國立臺灣大學 === 企業管理碩士專班 === 101 === The thesis proposes a development strategy for smartphone applications based on broad research, depth analysis, and dynamic process. The broad research involves four app categories and two popular apps for each category. The major app cases are Angry Birds, Instagram, Evernote, and LINE while the other comparative ones are Fruit Ninja, Foursquare, WhatsApp, and Dropbox. To thoroughly understand the influential factors on app development, we analyze these app cases from market environment, product strength, and competitor impact. As a result, we apply lean perspective to the dynamic process of app development.
author2	Chun-Chung Chen
author_facet	Chun-Chung Chen Pei-Pei Ou 歐珮珮
author	Pei-Pei Ou 歐珮珮
spellingShingle	Pei-Pei Ou 歐珮珮 Lean Development Strategy for Smartphone Applications
author_sort	Pei-Pei Ou
title	Lean Development Strategy for Smartphone Applications
title_short	Lean Development Strategy for Smartphone Applications
title_full	Lean Development Strategy for Smartphone Applications
title_fullStr	Lean Development Strategy for Smartphone Applications
title_full_unstemmed	Lean Development Strategy for Smartphone Applications
title_sort	lean development strategy for smartphone applications
publishDate	2013
url	http://ndltd.ncl.edu.tw/handle/59616543274997419838
work_keys_str_mv	AT peipeiou leandevelopmentstrategyforsmartphoneapplications AT ōupèipèi leandevelopmentstrategyforsmartphoneapplications AT peipeiou zhìhuìxíngshǒujīruǎntǐzhījīngshíkāifācèlüè AT ōupèipèi zhìhuìxíngshǒujīruǎntǐzhījīngshíkāifācèlüè
_version_	1718210989764116480

Lean Development Strategy for Smartphone Applications

Similar Items