| Summary: | 碩士 === 國立臺灣大學 === 工業工程學研究所 === 101 === Over the past decade, there were a lot of natural hazards, accidents, and terrorism around the word. The business environment is always changing and these changes create risk. Especially in the global supply chains, how to react to the low-probability high-damage disruption is important.
In the past, many researches of supply chain management discussed how to reduce inventory costs, shorten lead time, and improve performance, and they focused on reducing expenses and efficiently utilizing assets. Nowadays, the industries is moving toward to longer supply chains and facing increasingly uncertain supply. Therefore, the issue of resilience and risk handling of supply chain becomes an important topic.
This article we studied a monopoly industry in which the monopolist produces two products and sells the products to the market, which consists of a high segment and a low segment. A product designed with commonality can lower manufacturing cost due to the economies of scale. However, commonality makes the products more indistinguishable from one another. As a result, product designed with commonality may hinder the ability to extract price premiums through product differentiation. This research considers the trade-off between marketing and manufacturing and provides the optimal commonality so as to maximize the profit of monopolist. Otherwise, we discovered common part can mitigate risk through reallocation while disruption occurs. Using the strategies of commonality, supply chain will become more resilient and the crisis will be the business opportunity.
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