Differential Pricing Scheme for Taxiin Taipei City

• Main Authors: Ciao-Yun Huang, 黃巧筠
• Other Authors: S.K. Jason Chang
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/62968746423638622870

碩士 === 國立臺灣大學 === 土木工程學研究所 === 101 === Taxi, with the characteristic of door-to-door, private and convenient, plays an important role in urban public transportation system. Due to macrocosm environment and policy evolution, Taiwan’s taxi industry is now facing the problems of over-working and low income, which is a major issue of policy discussion. Besides the policies of excess supply, license plate restriction, satellite dispatch and service type, differential pricing is also a strategy which both the government agency and taxi industry concerned. It’s generally known that same pricing fare of all taxis cannot reflect the operational cost of different car categories and diminish drivers’ intention on maintenance or replacement of old car, which directly influences service level and driving safety of taxis. This study is based on the theory of differential pricing which designs different taxi pricing fare according to different taxi categories’ cost and service level, then through questionnaire survey and choice behavior analysis to evaluate the feasibility of taxi differential pricing in Taipei city. This study also uses individual mode choose model to evaluate vital factors which affect passengers’ choice behavior of different fares, and probe into the feasibility of deluxe taxi in Taipei. The result indicated that due to the reason of economic condition and the high acceptance rate of brand taxi, it is now unsuitable for Taipei’s taxis to bring differential pricing into practice, but the public is willing to pay higher fares of deluxe taxi which indicates the room for high-quality deluxe taxi.