Effects of Advertising and Involvement on ModeChoice Behaviors of Public Transportation
碩士 === 國立臺灣大學 === 土木工程學研究所 === 101 === With the opportunity of institutional reforms and mergers, municipal governments start to re-structure the bus transit systems in terms of network optimization and operation integration. These efforts aim to improve the operating environment and service quality...
Main Authors: | Chen-Tsung Huang, 黃振宗 |
---|---|
Other Authors: | 張學孔 |
Format: | Others |
Language: | zh-TW |
Published: |
2013
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22588817832548131176 |
Similar Items
-
Advertising effectiveness on area of cigarette warning labels, advertising appeals and involvement
by: Lee, Tsung Yu, et al. -
A Study On The Choice Behavior Of Transportation Modes Of Taiwan-To-Xiamen Travelers
by: Huang, YiChih, et al.
Published: (2012) -
Mode Choice Model for Public Transport with Categorized Latent Variables
by: Jian Chen, et al.
Published: (2017-01-01) -
The study of Bus user’s involvement and mode choice behavior intention-An empirical study in Tainan
by: Chun-TseHuang, et al.
Published: (2015) -
Mode choice behavior analysis for intercity passenger transportation
by: Wan-Ting Tseng, et al.
Published: (2009)