| Summary: | 碩士 === 國立臺灣大學 === 國家發展研究所 === 101 === As 21th arrived, the way how comsumers comsume had already change. The value of goods, with the substitutability of mass production, attract to comsumers less than ever before. Modern consumers now are looking for, from the practical value of goods into a "symbolic" value, is exclusively personal value. Comsumers not only expect goods context with symbolic value, but also hope to have a personal experience to link the goods. Also the proportion of design in goods are increasing, excellent experience is becoming the key to attract consumers to consumpt again!
To response this waves of world change, Taiwan must get rid of the OEM model, and add“design intensive”into industry upgradtion, building our own brand, and increase value in goods. Taiwan officially promoted the cultural and creative industries in recent years. Cultural and creative industries are not only developed all by the world, but also suit for Taiwan. In all kinds of cultural and creative industries, The One is great at using design to value up goods and creating experience space, and become the idol of design industries in Taiwan.
The research use The One Cafe and The One Retreat of The One as case study to find out the way of design intensive implement. By study the two cases, to analysis the design industries, how to through intensive design practice, to increase value to goods and create experience space. By organized the methods of design intensive practice, hope can be value to think for a new path of Taiwan.
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