| Summary: | 碩士 === 國立臺中科技大學 === 商業設計系碩士班 === 101 === With the speeding up of economic development, people are facing more and more pressure from various aspects of their life. In this trend, people who began to pursue the spiritual life and emphasis on hand-touch products. Nowadays it can be found in more and more products emphasizes the hand-touch characteristics appear in people''s life.
In recent years, '' hand-touch economy '' attracts increasingly attention with the trend of the experience economy. Furthermore, it is important that the gifts are a major part of the Chinese culture. For gifts, not only have a lot of different styles, there are many different types of packaging. Therefore, it is important that how to improve the quality and features of the gift packaging design.
The five main objectives of this study were to realize the application of Hand-touch design; to understand the Taiwanese culture; to explore the possibilities of gift wrapping; to create a unique packaging of birthday gift; to create new packaging that people can be benefited. The creation is used Hand-touch Experience Design on Birthday Gift Packaging. There are three basic stages in the study. First, the study uses document analysis to carry out analysis and summarized the elements on packaging. Second, observing gift packaging stores to realize the type, material and application of gift packaging by using field research. Third, using questionnaires and surveys to know preferences of consumers.
Important conclusions of this study are as follows: First, by passing some emotion, deepen life experience, heartwarming way to emotional link, to convey warmth, happiness, home, etc. feelings. Second, through the good memories extracted elements to pondering over some "feel", and create a link with emotion. Third, by the material itself to the touch, temperature, leading people to touch the desire and aspirations. Fourth, handmade, creating a sense of rustic warmth, show a unique atmosphere. Fifth, the use of the raw material itself, texture or grain, to show the original natural beauty. sixth, qualitative differences in form, color, texture have different properties.
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