The influences of switching barriers on the relationship between online service recovery quality and trust

碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === Even the most customer-oriented organization is not likely to avoid or eliminate service failures. Service recoveries are the actions a service provider takes in response to service failures, such as rectifying, amending, and restoring the loss experience...

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Bibliographic Details
Main Authors: Yin-Hua Chen, 陳胤樺
Other Authors: 李家瑩
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/fm7y45