| Summary: | 碩士 === 國立臺中科技大學 === 企業管理系事業經營碩士班 === 101 === Taiwan ever was the largest country of hand tools export in the world, but has gradually retreated in recent years. Nevertheless, some traditional industries have showed a bright and excellent operational performance from the times of hardship by means of effectively applying competitive strategies and intra-business transformation...
This study analyzes the procedure and obstruct of the company, Yung Chi Industry CO., LTD, which produced parts and OEM in 1970s, and their own brand in 1990s, then expanded into the international market.
BCG matrix, SWOT, and Five Forces will be used to analyze the change and progress of applying competitive strategy before and after transformation, and the changes of structure and strategies by comparing with other companies in order to understand its transformational strategy. Therefore, it is possible to offer other companies a useful transformational development strategy in future, and then can jump out from traditional industry into the global market.
The empirical study discovered that the strategies applied by Yung Chi were to produce suitable products which match with its technical ability and differentiate with competitors in order to reach a "unique technical ability." Furthermore, reinforcing the hardware equipment to increase operational efficiency, shortening working time to lower the cost, and raising other competitors the threshold of entering market development in order to a "low cost operational ability." Therefore, it can keep a close relationship with their traders and customers for satisfying end users needs and building a business image in order to reach a "market orientation operational strategy" of Yung Chi Industry Co., This company will own their exclusive global market in the future, then can transformational develop into the target of " diversified operation."
Yung Chi’s future operational strategy and direction are to accumulate empirical experiences, product innovation, technological advance and marketing growth, therefore can constantly increase its international market competitive power and market share, and finally reach the integration of similar industries and create their own brand to rapidly gain an excellent international repuation.
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