Alliance of Japan and Taiwan small and medium-sized enterprises expanding into Chinese market- Case study of optical equipment distributor in mobile camera industry -

• Main Authors: Shu-Hao Liao, 廖述豪
• Other Authors: Li-Ren Li
• Format: Others
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/x8kscy

碩士 === 國立臺中科技大學 === 應用日語系日本市場暨商務策略碩士班 === 101 === Previously when it comes to the patterns of strategic alliance between Taiwan and Japan, discussions were mainly about how strategic alliances worked on large enterprises. However, as global situation had been changing, strategic alliances between small and medium business in Taiwan and Japan was considered a new pattern. However, there was little research about this new pattern or cases carried out successfully on current literature. We expect to look into a new type of cooperation with Taiwanese and Japanese small and medium business involved. L Company chose a small scale Japanese OEM, Katsura Opto Systems Co., Ltd. for its high technique and built a strategic alliance between enterprises in Taiwan and Japan. Due to Katsura’s small business scale, Katsura was rather weak at sales ability overseas and short of skilled personnel in foreign languages; consequently, they might not be capable of providing technical support to camera lens manufactures on its own. Through cooperating with Japanese business, L Company also worked with some major camera lens manufactures such as Largan Precision Co.,Ltd. and Genius Electronic Optical Co., Ltd. for mobile phone camera lens inspector design. With the leading position of those manufactures in the market, together they have set up standard of inspecting camera lens used on mobile phone. L Company and Katsura Opto Systems Co., Ltd. were both small and medium business. Their strategic alliance was not a usual cooperation pattern of large enterprises in Taiwan and Japan. They further developed mobile phone camera lens inspector together and created a complete standard. With the introduction of the new inspection standard to indicative manufacturers, L Company and Katsura set their sights on Chinese market as their key market-expanding field. To conclude, L Company is going to Chinese market with cooperation with Japanese business, building a new pattern of enterprise alliance.