A Study of the Semiconductor Distributors Supply Chain Critical Success Factors – A Case Study of OTC Company

• Main Authors: Lee, Chiu-Chin, 李秋錦
• Other Authors: Goo, Yeong-Jia
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/87773424196690272236

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 101 === Booming development of electronics industry in Taiwan for last two decades, regardless of the upstream in IC design, silicon wafer fabs, manufacturers; the midstream in semiconductor distributors; the downstream in electronics manufacturers, they all have market place in the world. Due to the semiconductor industry advances in technology, the scale of economies also continue to grow, it then the market competition is becoming more intense. The semiconductor manufacturers are in thinking about how to strengthen their technical. At the same time, how to through the strategic partner of semiconductor distributors to enhance the value and benefits are more important now. Semiconductor distributors, which are in the entire electronics industry supply chain, may not have the ability to produce components or finish products. However, they are playing important roles in the whole industry chain. The value of distributors are having sales, providing customer information, setting the safety stock preparation to the original manufacturers. Also, distributors are putting more important services in addition to providing price and availability, the technical services and exchange marketing information to the client. However, with mass production techniques and yield improvement, electronics are constantly toward compact size and diversification. Lot more funds to the corresponding mode of operations, which are resulting in the phenomenon of distributors’ mergers and business crises. For the semiconductor distributors, how to face rapid changes in this environment? The transition strategy will be a very important issue. This case study is based on one semiconductor distributor which has a long-term agent in Japan famous brand. It discusses the case of strategic thinking for company in transition, transformation opportunity, supply chain changes and key success factors for business transformation. Through the profile analysis of Taiwan's semiconductor distributors, the transformation strategy formulation was introduced in the case company. The case company was original in semiconductor and electronic components distributor, it was transformed towards a strategy of value-added technology marketing, and then hope that the transition to have its own brand in Electronic Science and Technology sectors. In the process of transition will inevitably encounter challenges. I will through the case company SWOT analysis to explore and give operational strategy suggestions. Try to help the case company in the entire supply chain management, also, combined with a more complete and improve the competitiveness and success achieve corporate restructuring purposes.