| Summary: | 碩士 === 國立臺北大學 === 公共行政暨政策學系 === 101 === With the political patterns toward the road of democratization, civil service system should adjust itself. In view of the public servants to comply with the needs of administrative neutrality, arise the culture of promoting administrative neutrality. In order to allow public servants to understand the meaning of administrative neutrality, many promote the training and promotion have been hold. But in the ongoing training and promotion process, there are still cases of violation of administrative neutrality and issues occur. Then in this study use policy marketing model as the main analytical framework to analysis the environment, objectives, means and use of tools, and give the status of issues the relevant policy recommendations.
In this study through Civil Service Protection and Training Commission as the main object of study. Use interviews with relevant experts and scholars. According to the analysis of interviews and data collection, get the following finds:
1. The political environment has a very huge influence in the policy marketing of administrative neutrality policy advocacy training and public opinion plays a very important role.
2. In the setting of administrative neutrality of training and advocacy goals, focus on training and ignore the goal setting of advocacy, could easily lead to only a part of the implementation of advocacy situation returns (output), and specific performance (outcome) is difficult to assess.
3. In the core marketing strategy, through diversification of tools to training and promotion, but the shortage of manpower and funding increase the difficulties of implement.
4. In the marketing aspect of outcome assessment and feedback, its effectiveness regularly on the implementation of return, and through questionnaires to control the execution of the performance.
|
|---|
