Effective Way to Enhance Consumer Value:The Case of Mobile Phone Industry
碩士 === 國立臺北大學 === 國際企業研究所 === 101 === This study investigates the causal relationship among business intelligence, brand values, and consumer values. This causal relationship is crucial to mobile phone marketing activities because it can enhance the effectiveness and the value of the consumer expe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50071768961613767152 |