| Summary: | 博士 === 國立臺北大學 === 企業管理學系 === 101 === This study aims to reconcile the divergent findings across studies by simultaneously examining the organizational and environmental conditions that determine when firm innovativeness (FI) enhances business performance (BP).
Drawing on several theoretical perspectives, this study develops and tests a contingency framework of the relationship between FI and BP. This study first hypothesizes that FI positively correlates with BP and then develops the moderation hypotheses: (1) absorptive capacity may moderate the FI-BP relationship; (2) the potential moderating impact of absorptive capacity may depend on market turbulence and technological turbulence, respectively.
This study surveyed Taiwanese manufacturing firms within a broad range of industries in Taiwan and obtained a total of 452 valid responses for analysis. This research demonstrated the uni-dimensionality, reliability, and validity of the constructs using confirmatory factor analyses. Next, this study employed hierarchical moderated regression analysis to test the formulated hypotheses. The results indicated that FI has a positive effect on BP and that absorptive capacity enhances the positive performance effect of FI. Most importantly, the reinforcing impact of absorptive capacity is amplified by market turbulence but not by technological turbulence. This study accordingly performed a post hoc analysis of probing the nature of the significant three-way interaction among FI, absorptive capacity, and market turbulence. The results of this analysis illuminated that the positive performance effect of FI is strongest when absorptive capacity and market turbulence are both high and that the performance effect is second strongest when absorptive capacity and market turbulence are both low. Furthermore, FI has no association with BP when any one of absorptive capacity and market turbulence is high but the other is low.
Overall, the findings of this study suggest that the effect of FI on BP is not uniformly positive under the combined moderating influence of absorptive capacity and market turbulence. Based on the findings, this study provides meaningful new implications for scholars and managers.
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