The Advertisement Effect of Mobile Advertisement Type and Product Type
碩士 === 國立臺北大學 === 企業管理學系 === 101 === The project of this research is to examine the advertisement effect of product type (Utilitarian Product vs. Hedonic Product) and advertisement type of mobile (permission-based advertising vs. incentive-based advertising vs. location-based advertising). This re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59994181508621502550 |