不同食品類型之促銷活動效果研究-以商店型態為調節
碩士 === 國立臺北大學 === 企業管理學系 === 101 === There are a growing number of consumer food products in the market. Firms usually resort to a lot of promotional activities for getting consumers’ attention and contending for the limited space of shelves. However, consumers have different health perception on di...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77174095182586484294 |