Why consumers begin and keep blogging? From social exchange theory
碩士 === 國立臺北大學 === 企業管理學系 === 101 === The number of blog readers is increasing in recent years, benefiting the company and BSP of blogs. Blogger, company and BSP of blogs form a new type of business model and the blogger play an important role in this model. This study adopts multiple case methods, a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79069412088454504362 |