The Impact of Guilt Advertising Appeals on Green Product Purchase Intention
碩士 === 國立臺北大學 === 企業管理學系 === 101 === As environmental awareness grows gradually, sustainable development has become an important global issue. The people conscious, implementation of the government policy, enterprise coordinating one after another, and creating the opportunities simultaneously all g...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/18329947666236595589 |