The Relationship Study among Corporate Social Responsibility, Consumer-Company Identification, and Customer Loyalty －Exemplified by Convenience Chain stores
碩士 === 國立臺北大學 === 企業管理學系 === 101 === With rise of consumer awareness as well as growth of continuously sustainable development of firms, public has expectation on whether if enterprises should take the corporation social responsibility. From the previous study, when the enterprises take its corporat...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30361480564600925984 |