The Study on the Application of Data-mining for Marketing Strategy Decision- based on Household Cleaning Industry

碩士 === 國立臺北大學 === 企業管理學系 === 101 === The main focus of this research is to discuss how industries can utilize basic information and transactional data of customers by applying data mining technique to further isolate those of who with hidden or inconspicuous data connections in order to achieve effi...

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Bibliographic Details
Main Authors: Chung, Yung-Fu, 鍾永富
Other Authors: Wu, Tai-Hsi
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/g845w8