The Study of Green Household Cleaning Products Purchase Intention of Taiwanese using Theory of Planned Behavior
碩士 === 國立臺北大學 === 企業管理學系 === 101 === More and more people are displaying heightened awareness of environmental issues today and they are also showing more willingness to choose eco-friendly products over the traditional counter parts. This trend presents great business opportunities for makers of g...
Main Authors: | Wang, Po-Ching, 王柏青 |
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Other Authors: | Goo, Yeong-Jia |
Format: | Others |
Language: | en_US |
Published: |
2013
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Online Access: | http://ndltd.ncl.edu.tw/handle/91457216515592548902 |
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