The Study of Green Household Cleaning Products Purchase Intention of Taiwanese using Theory of Planned Behavior

碩士 === 國立臺北大學 === 企業管理學系 === 101 === More and more people are displaying heightened awareness of environmental issues today and they are also showing more willingness to choose eco-friendly products over the traditional counter parts. This trend presents great business opportunities for makers of g...

Full description

Bibliographic Details
Main Authors: Wang, Po-Ching, 王柏青
Other Authors: Goo, Yeong-Jia
Format: Others
Language:en_US
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/91457216515592548902