| Summary: | 碩士 === 國立臺北大學 === 企業管理學系 === 101 === To establish a good relationship quality through relationship marketing combined with independent pharmacies pharmacists, and thus enhance customer loyalty, will be able to enhance the biotech pathway operates the competitiveness of the pharmaceutical industry in independent pharmacies. The study of relationship marketing theme, and independent pharmacies as the research object, experiences and feelings from pharmacists to take the questionnaire, the correlation between the variables of the study of relationship marketing, relationship quality and customer loyalty for biotech pharmaceutical industry operates independent pharmacies path reference.
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