Research of Media Eenterprise Invest in Special Exhibition and Consumer Perception - A case study of United Daily News Group“Gold Media Group”
碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 101 === Over the past decade, Taiwanese government has been giving vigorous impetus to the cultural industry, having the enterprise realize the sponsorship for the cultural and artistic activities can be mutually beneficial. This reciprocal partnership encourages t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7e5j6g |