| Summary: | 碩士 === 國立臺北教育大學 === 文化創意產業經營學系 === 101 === It is said that art is most concrete and fascinating among all the cultural manifestations, and visual art is no doubt the most glamorous and pervasive kind; the beauty of visual art can connect the past, present and future, enrich our environments and lives. Only the diversified forms and contents of visual art possess the potential to go deep into both folks and imperial courts, and only by having the mature and ubiquitous ambience, industry, can we be on the avenue to a highly civilized nation.
However, due to the stagnant wages and soaring house price during 2011-2013 in Taiwan, many young artists lack the access to the reasonable distribution channels; this is followed by a predicament of life and eventually a career change. Paradoxically, from the records started in 2009, even some award-winning artists can step onto these kind of frustrating paths and the fantastic works vanished with them, which is really a pity.
Although there are exhibits on the management platforms and the hands of the exchangers, for unknown reasons, the artists and the buyers seem to be unfamiliar with the present exchangers or exchanging rules, and there is no exchanging result as expected. What is more intriguing is that the buyers wish to license legal digital content exhibits, yet they usually do that through a newspaper office, instead of the available exchanging platforms of visual art digital content exhibits. It is apparent that there are desires for the platforms. But why the artists, platform managers or exchangers and buyers can not be put together?
Thus, the present study would like to research the development and experiences of the exchange platforms of the visual art digital content exhibits by literature analysis. Then, by depth interview with the artists, platform managers and exchangers and buyers, and selecting the exhibits which has or can be transformed into visual art digital contents as the main theme of the present study, the possible strategies for the exchange platform of the visual art digital content exhibits are induced. The present study is likely to act as the reference for the exchange platform of the visual art digital content exhibits in the future.
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