A Study of the Impact of International Airline Alliance Affiliation on Airlines Brand Equity
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 101 === In order to face the competitive market, affiliating with international airline alliances is the strategy which has been used by airlines for keeping inherent consumers and appealing potential consumers. The purpose of this study is to find the impact on b...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44291736268012377234 |