A Study of Golf Consumer Involvement, Word of Mouth and Brand Image of Golf Course

A Study of Golf Consumer Involvement, Word of Mouth and Brand Image of Golf Course

碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101 === This study regard golf course as a brand and uses the questionnaire survey procedure to collect the data. The purpose of this study is to know the consumers’ characteristics and demographics; to analyze the differences of different comsumer characteristic...

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Bibliographic Details
Main Authors: Yang, Tien-Yu, 楊天宇
Other Authors: Mei-Yen, Chen
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/79391970023733923916

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