A Study of Brand Image, Brand Awareness and Purchase Intension - In the Case of NBA Licensed Products
碩士 === 國立臺灣師範大學 === 運動休閒與餐旅管理研究所 === 101
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| Format: | Others |
| Language: | zh-TW |
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2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30665986426107036142 |