A Study on Strategies for Interactive Exhibit Activities from The Perspective of Information Visualization

• Main Authors: Chiang, Hsin-Chieh, 江欣潔
• Other Authors: Wang, Yen-Chao
• Format: Others
• Language: zh-TW
• Published: 2013
• Online Access: http://ndltd.ncl.edu.tw/handle/93278145632228155583

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 101 === Information visualization via computer and internet assists people to deal with booming information in interactive visual representation with various visualized forms. It can penetrate cognition of abstract data in communities. Information visualization has permeated through the people’s lives. Not only joy and excitement of vision comes from digital technology Digital technology can also involve in management of information issues and present aesthetics. Based on manifest important information to display or convince viewers, to visualize information bases on principle of displaying, and has effected on interaction of the mass media and social pattern. With popularizing of Internet and new media technology and the rapid development, the essence of “information” and “visualization” have been changed their structure. Studies on information visualization nowadays have developed into three different directions. They are design-oriented management of visual information, computer science help with analyzing mass data, and service-oriented intelligence to satisfy users. My study believes that essence of digitized information emphasizes on presentation. There are many examples of information visualization applied for platform of information design and exhibition. On cognition appeals of interacting with users and information-communication of visualization, these connections are worthy of studying and there is a lack of actual discuss about its strategies on level of creative thinking This research is in way qualitative research. I analysis documents of important cases of exposition connected with technology and information visualization exposition to analyze and structurize concepts of information visualization in exhibition activity. And I also do in-depth interview with experts who specialize in fields of information visualization. I try to figure out the strategies of information visualization that presents inactive exposition and what creative thinking and future development. It comes out information visualization in exhibition is inevitable trend. But, we do not emphasize on this field in Taiwan generally. To integrate massive information, real-time interaction on-line, multi-media integration and issue-attention are values of information visualization. Its innovational strategy of presentation emphasizes on multi-application to catch user’s eyes and enhances interest and intellect, then to drives the business. However, compared with other countries, there is much more space to breed person who has talent of analyzing information and technology of visualization. I wish this research can bring out dialogue between documents and personal experience to structurize visualization of strategy and advice in inactive exposition with qualitative research.