A Study of Compiling Teaching Materials between Textbook Publishers and Higher Education Institutions

• Main Author: 陳美惠
• Other Authors: 吳祖銘
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/33435669575271900307

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 101 === To research the circumstances of collaboration in compiling teaching materials between higher education institutions and textbook publishers, this study attempted to focus on three main purposes: (1) to probe the feasibility of collaborations between colleges / universities and the publishing industry; (2) to explore the editorial procedures for collaborative compilation of teaching materials; (3) to investigate the influencing factors around the both parties targeted. This study tried to survey on a senior professional who works as an editorial director in a local publishing company, and experienced college / university teachers who have participated in collaborative compilation of higher education textbooks. And the methodology of this study relied on literature analysis, observation, and face to face interview. Besides, it collected some publications and documents from the Executive Yuan, the Ministry of Education, the National Science Council, and the National Library. Consequently, this research provided a structure of interview within literature analysis to probe the cooperative feasibility for the both parties, and it also tried to understand the influencing factors and operational modes in collaborative compilation of higher education textbooks through in-depth interview. The results and suggestions are as follows: Firstly, colleges / universities invested their professional teachers, reference books; teaching experiences, research capabilities, teaching materials and methods, while the publishers invested technician, research funding , professional research, product planning, practical experience, which could achieved the key point, such as faculty exchanges, equipment support, curriculum planning,materials development. On the basis of these advantages, the both parties then could conduct collaborative compilation of textbooks by the way. Secondly, the influencing factors of collaborative compilation of textbooks are: the good team harmony, the positive attitude of PI (the Convener), Co-PIs abilities (writing team), the cooperation of both sides (conditions of cooperation), as well as the supports from school administration, the reputation of vendors (the publishers), the information acquisition, and so on. Thirdly, the suggestions for improving collaborative compilation of textbooks are: establishing the reputation of the both parties, conducting market research, enhancing the management capacity, advancing the product breadth and depth, proceeding work analysis and design, implementing employee training &; education. Fourthly, the suggestion for the operational modes of collaborative compilation of textbooks are: activating marketing research, programming publication plans, developing the organized compilation teams, calling writing meetings, strengthening quality management, promoting marketing campaigns, and setting real-time feedback mechanism for revision suggestions.