The Study on The 36th story’s – Culture Images and Spaces of Café

• Main Authors: SHIH, CHIA HSUAN, 石佳玄
• Other Authors: LO, IOU LI
• Format: Others
• Language: zh-TW
• Published: 2012
• Online Access: http://ndltd.ncl.edu.tw/handle/69247628138563810047

碩士 === 國立臺灣師範大學 === 圖文傳播學系 === 101 === In Europe, from the middle age till now, the coffee culture has turned into one kind of culture commodity. When people are making the consumption of the coffee, they are also seeking the fashion and enjoying the cultural images from the cafe. Here in Taiwan, along with the economic growth and the changes of the consumption and living styles, people are getting to respect the culture and quality of the diet and life. Having a cup of coffee is not only to taste “coffee” itself, but also representing the behavior of the social culture. Going to the cafe is simultaneously on behalf of the interchanges and communications of the culture. During the time transitions, the cafe is to stand for the different meanings and functions of each time frame. The Taiwan film (The 36th story) , the 「朵兒咖啡館」was the entire play construction and also the body for the photography scene. The drama took the “café” as the core to start off and extend the rationality and the passion inside of the café. The story described the different characters going around in the cafe, the running emotions, the budding dreams, the judgment of the psychological value and the ideology of people go to the café. Furthermore, the cultural images and spaces inside of the café were the key role in this drama which affected the messages about the café that the director would like to pass to the public. The current research papers about the café were more like hardware equipment and practical operations as the principal, no many discussions and concepts of the cultural images and spaces. Therefore, it is imperative to talk about the cultural images and spaces behind the café. This research was based on Taiwan film (The 36th story) as the case. First, use the content analysis way to analysis the category, In accordance with the content of the drama, generalize the narrative form, the subject and the structure. From the two different categories - the image signs and language writing were to sum up the operations and the deep meanings of the cultural images and spaces of the café for the film, television and media.