| Summary: | 碩士 === 國立臺灣師範大學 === 設計研究所在職進修碩士班 === 101 === With a series sponsored by the Asian selected international events , as well as globalization and borderless era, economic activity or at frequent cultural exchanges between Asia to show the unique image of the country in order to secure international recognition also relatively more and understanding its importance. This study aims to understand the country's image in the international museum exhibition service design is how to present in front of the world , looking forward to the future through a case study as the country's image in the international exhibition exhibition service design and development of a prototype model of reference , the final construct " Pavilion of World Expo national image service design " theoretical framework . Look through the " service design " the use of modern techniques to create new forms of service design forms , to enhance the country's image Museum of the ultimate goal of quality of service .
This study is the use of case study method to " Shanghai World Expo Taiwan Pavilion" as the main case study , and then select the "Shanghai World Expo" exhibition in other cases as a sample , and then compiled to summarize data collection and analysis, was after the results of " service design " theory as the center, build world-class museum exposition of the country's image service design service flow , and from the point of contact and discuss existing design projects . The study results showed :
1.A World Expo impacts include : (1) the concept of innovation and technology and show (2) national cultural exchange and communication (3) to promote international economic development.
2.participating in international events , is the most direct , comprehensive and complete publicity and good image of the country to show the best way .
3. Taiwan's MICE industry at this stage is bound to find its own unique advantages, formation and development of niche and to differentiate the characteristics to be able to operate in a competitive international environment in place.
4. In the case study shows the results of the German Pavilion at the World Expo in Japan Industry Pavilion and virtual service instead of the actual service operations and support operations for the service process design and planning made great convenience and helpful .
Comprehensive study concluded last argument for the subsequent creation and viewing services by constantly blueprint process, identify potential points of contact , and the hair came Transcend contact points. Creative content settings to the Taiwan Pavilion in the World Expo 2014 in Milan virtual services designed to topic, select the contact point to the potential of the official website of the network booking, Short Message Service , navigate single download, and Transcend contact points in member system Virtual Tour and pulsating system as the main project .
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