| Summary: | 碩士 === 國立臺灣師範大學 === 設計學系 === 101 === To develop value-added product, the general trend is to bring luxury characteristic to products. Luxury goods are perfect combination of aesthetics and craftsmanship and brand, the artistic value is one of the most important factors in luxury goods. Successful exhibition design sets off that the qualities of luxury goods and creates the right atmosphere, and encourages impulsive buying behavior. This research aimed to incorporate the concept of display design and expect to conclude factors for display apparatuses that suitable for luxury brand space.
The study reviews the literature of luxury goods, luxury brand space and display design. Then, case studies in display apparatuses in top luxury brands’ space to understand the design princeples of display spparatuses that suitable for luxury brand space include lighting, material, color, human engineering, structure and facing.
The following are the results of this research: 1. The relationship between display apparatuses in luxury brands’ space and brand identity: the design of display apparatuses in luxury brands’ space is influenced by factors inclusing brand strategy and brand visual identity, the design must reflect brand global identity properly; 2. Experience marketing in luxury retail space: in luxury retail space, the visual experience is the most significant part of experience marketing, luxury brands create powerful brand identities to strengthen brand images.
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