A Study of Constructing the Brand Love, Followership and Loyalty of Professional Sport Fans

博士 === 國立臺灣師範大學 === 體育學系 === 101 === The purpose of this study was constructing and testing the brand love and followership scales of professional sport fans, and explored the relationships among brand love, followership, and loyalty. This study has two steps: first, collected qualitative data by in...

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Bibliographic Details
Main Author:	方佩欣
Other Authors:	張少熙
Format:	Others
Language:	zh-TW
Published:	2013
Online Access:	http://ndltd.ncl.edu.tw/handle/56418024112583198304

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