The Influence of Brand Experience of Female Clothes on Relationship Quality: Brand Personality, Self-image Congruence and Functional Congruence as Mediators

The Influence of Brand Experience of Female Clothes on Relationship Quality: Brand Personality, Self-image Congruence and Functional Congruence as Mediators

碩士 === 國立臺灣師範大學 === 管理研究所 === 101 === Based on brand personality, self-image congruence and functional congruence as mediators, this paper develops a model to explain the influence of brand experience of female clothes on relationship quality. In this paper, brand experience refers to all experience...

Full description

Bibliographic Details
Main Authors: Wan-Ting Wen, 溫琬婷
Other Authors: Shih-Ju Wang Ph. D.
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/28980382751893344859

Similar Items

Similar Items