The Influence of Brand Experience of Female Clothes on Relationship Quality: Brand Personality, Self-image Congruence and Functional Congruence as Mediators
碩士 === 國立臺灣師範大學 === 管理研究所 === 101 === Based on brand personality, self-image congruence and functional congruence as mediators, this paper develops a model to explain the influence of brand experience of female clothes on relationship quality. In this paper, brand experience refers to all experience...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28980382751893344859 |