The Influence of Player Identification on Purchase Intention in MMORPG

碩士 === 國立臺灣師範大學 === 管理研究所 === 101

Bibliographic Details
Main Authors: Wan-Wen Ho, 賀琬文
Other Authors: Shih-Ju Wang
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/78955713646919266895
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spelling ndltd-TW-101NTNU54570112016-03-18T04:42:07Z http://ndltd.ncl.edu.tw/handle/78955713646919266895 The Influence of Player Identification on Purchase Intention in MMORPG MMORPG中之玩家認同對購買意圖的影響 Wan-Wen Ho 賀琬文 碩士 國立臺灣師範大學 管理研究所 101 Shih-Ju Wang 王仕茹 2013 學位論文 ; thesis 78 zh-TW
collection NDLTD
language zh-TW
format Others
sources NDLTD
description 碩士 === 國立臺灣師範大學 === 管理研究所 === 101
author2 Shih-Ju Wang
author_facet Shih-Ju Wang
Wan-Wen Ho
賀琬文
author Wan-Wen Ho
賀琬文
spellingShingle Wan-Wen Ho
賀琬文
The Influence of Player Identification on Purchase Intention in MMORPG
author_sort Wan-Wen Ho
title The Influence of Player Identification on Purchase Intention in MMORPG
title_short The Influence of Player Identification on Purchase Intention in MMORPG
title_full The Influence of Player Identification on Purchase Intention in MMORPG
title_fullStr The Influence of Player Identification on Purchase Intention in MMORPG
title_full_unstemmed The Influence of Player Identification on Purchase Intention in MMORPG
title_sort influence of player identification on purchase intention in mmorpg
publishDate 2013
url http://ndltd.ncl.edu.tw/handle/78955713646919266895
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AT hèwǎnwén mmorpgzhōngzhīwánjiārèntóngduìgòumǎiyìtúdeyǐngxiǎng
AT wanwenho influenceofplayeridentificationonpurchaseintentioninmmorpg
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