| Summary: | 碩士 === 國立臺灣師範大學 === 美術學系 === 101 === What is the "trend"? This vocabulary was extensive use of local media, among the younger generation lips, the local trend of the brand rised, and thus become a huge business opportunities in the independent market, the influence should not be underestimated; however, only very few people in actually parsing trend "comes from. This special clothing type from the extension of Western popular culture, youth sub-culture out its aesthetic point of view is rooted in the cultural backgrounds, trace the origin is an important objective of this study: this creation research were based on sub-cultural texts and world famous street wear brands, and explore how to design strategies to establish a whole line of various trend of brand image, coupled with itself as a trend brand (DeMarcoLab), as an art director of the work experience and product design to verify the enforceability of the design pattern has a unique style and the international competitiveness of the trend of world-class brand image to the visual vocabulary practice.
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